The Pet Industry's Leading Resource for News & Content Distribution Surges Past 1 Million Customers, $2 Million Donated to Charity Partners

Anaheim, California (February 19, 2019) — is excited to announce two important milestones as they celebrate their fifth year in operation. The online pet retailer and content publisher reached one million customers through the iHeartDogs store and $2 million raised for charity partners.

“We’ve had the absolute privilege of serving over one million customers in our short history through,” explains co-founder Marshall Morris. “But even more importantly, we just surpassed $2 million raised for our charity partners through the iHeartDogs community.”

iHeartDogs was founded by Marshall Morris and Justin Palmer in 2014, starting out as a Facebook page and blog that celebrates dogs. Since then, their monthly readership has grown to over five million monthly readers, which, combined with a robust ecommerce store, makes them a unique, single source for both quality education and products for pet owners. has amassed over 100 breed specific Facebook pages and groups encompassing 25 million followers and 1.5 million email subscribers. The community has become one of the largest and most generous benefactors to animal welfare online.

“People often ask us: are you an online retailer or a blog? The answer is – yes!” Co-founder Justin Palmer continues, “One of the things that sets us apart is our unique model of using content to inform, educate, and inspire pet owners. Sometimes that leads to a purchase from our store, a conversation around an important topic, or a connection through another touchpoint. We enjoy being a part of the daily lives of our pet owner community vs. a transactional place they go to only when they need a specific product.”

iHeartDogs currently sells lifestyle products for passionate pet parents, as well as pet supplies and supplements. The company recently released an organic line of premium CBD oil for dogs and cats under the Cannanine brand.

iHeartDogs refers to their supporters and customers as “HEROES” and is committed to showing them the actual impact that their purchases make. Each month customers get a “HERO Report” impact receipt showing them exactly what their individual purchases provided for each of our causes to date.

You can learn more about the iHeartDogs blog, store, and impact here:

About iHeartDogs is the leading “profit for purpose” pet goods manufacturer and e-commerce retailer, supporting animal shelters and rescue organizations around the nation. Veteran-owned and operated, iHeartDogs was founded in 2014 as a Facebook page inspired by a rescued Siberian Husky named Splash, and has grown to over 20 million online followers and 1 million loyal customers. Through each customer purchase, iHeartDogs is able to fund millions of meals for shelter animals, provide hundreds of thousands of safe toys to shelters and helps fund service and companion animals for veterans. Named one of the nation’s fastest-growing companies by Inc. 500, iHeartDogs runs on the simple belief that every dog matters.

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Media Contact:
Justin Palmer

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