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French/West/Vaughan Grows Acclaimed Pet and Animal Health Practice with Healthy Pet®

RALEIGH, N.C. (May 6, 2020) — Healthy Pet®, a leader in the pet category, has selected French/West/Vaughan (FWV) as its agency of record. One of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, FWV and FWV Fetching – FWV’s division dedicated to pet marketing – will manage external communications including media relations, special events, influencer programming, social media and digital marketing throughout 2020 as an extension of the multi-year partnership between the two organizations.

Based in Ferndale, Wash., and Jesup, Ga., Healthy Pet has been a leading provider of small animal bedding and litter products made from sustainably sourced, responsibly rescued natural plant fiber for more than 30 years. It is a J. Rettenmaier & Söhne (JRS) company.

“We are extremely proud to have the opportunity to grow our existing partnership with Healthy Pet,” said FWV’s President and Principal David Gwyn. “At FWV, we value all of our long-term client relationships, and are eager to continue to support Healthy Pet and its industry-leading, sustainably sourced products.”

FWV Fetching’s team of public relations and digital marketing experts, all of whom are dedicated to pet and animal health, will fully support Healthy Pet’s ökocat® rebrand and packaging relaunch, as well as its “carefresh Gives Back” philanthropic efforts.

“Our amplified partnership with FWV greatly enhances our ability to reach pet parents around the country,” said Healthy Pet’s Head of Consumer Marketing Jane Wasley. “We are already seeing results with this year’s ökocat® packaging refresh and our product expansions in Petco and PetSmart. We look forward to ramping up our efforts in the coming months.”

FWV Fetching is a leading digital and public relations marketing firm specializing in delivering results through innovative campaigns. Founded in 2003 by Kristen Levine, it is the nation’s first agency dedicated exclusively to pet and animal health clients. With extensive industry experience, established relationships and boundless creativity, it has a reputation for elevating visibility and consumer loyalty for new and existing brands. FWV Fetching clients include Healthy Pet, Vet Specialists, Vetoquinol, Tomlyn, SYNLawn, Northeast Veterinary Dermatology Specialists, DOGTV, American College of Veterinary Ophthalmologists, Vets Pets, Oak Heart Veterinary Hospitals and I-CAT Feline Thyroid Treatment Centers.

About Healthy Pet®

Healthy Pet®, a leader in the pet category, offers Best in Home™ pet bedding and litter made from sustainably sourced, responsibly rescued natural plant fiber. As a premier member of the Pet Sustainability Coalition (PSC), Healthy Pet utilizes materials such as cellulose fiber and natural wood from sustainable sources, free from harmful chemicals and other pollutants and have been doing it for over 30 years. Healthy Pet brands include the number one brand of small animal bedding, carefresh®, as well as CritterCare®, natural cat litters ökocat® and Simply Pine™ and Puppy Go Potty™ natural dog litter. For more information, please visit healthy-pet.com.

About French/West/Vaughan
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. National, international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta, Volvo Trucks North America, the V Foundation for Cancer Research and the N.C. Department of Transportation. Owned or affiliated companies include fashion and lifestyle PR firm AMP3 (New York City); pet and animal health practice FWV Fetching; active lifestyle, outdoor, ski, fashion, technology and travel PR and consumer brand marketing agency CGPR (Greater Boston); and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit fwv-us.com or follow us on FacebookTwitterLinkedInVimeo or Instagram.

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Media Contact:
Kerry Branon
kbranon@fwv-us.com
919-277-1161

 

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