CityVet Selects FWV Fetching as Public Relations Agency of Record, Multiple Markets Targeted for Expansion
All-in-One Business Model Includes Veterinary Care, Full-Service Boarding and Grooming, Pet Products Retail Store
RALEIGH, N.C. (May 4, 2017) – FWV Fetching, the Pet and Veterinary Practice of French/West/Vaughan, (FWV) – one of the nation’s leading independent public relations, advertising and digital marketing agencies – has been selected as agency of record by CityVet, a veterinarian-owned and veterinarian-led group of practices headquartered in Dallas. CityVet is currently expanding in Texas, Colorado and Georgia with its unique business model that allows veterinarians to open and lead their own practices.
Each CityVet practice is comprised of three facilities: a high-quality clinic; boarding, daycare, bathing and grooming; and a store offering recommended lines of pet essentials, food and supplies.
“Our team is delighted to work with the exceptional veterinary and pet care professionals at CityVet,” said Kristen Levine, Senior Vice President of the Pet & Veterinary Practice at French West Vaughan. “By combining the most current digital tactics with traditional and online media outreach and social media engagement, CityVet will reach pet parents in each city where an office is opening. It is gratifying to play a role in the expansion of this innovative company.”
Fetching’s team of expert pet and veterinary marketers will manage external public relations and digital marketing initiatives to support CityVet’s expansion into new cities and states, with the objective of earning regional media coverage and growing an audience of potential clients and pet owners.
“This is an exciting time for CityVet,” said Chip Cannon, DVM, Founder at CityVet. “Our unique business model is called ‘Vet-led complete pet care’ and we look forward to entering new cities throughout 2017. Our engagement with FWV Fetching, to promote each new office opening, will help us reach pet owners in each community who are looking for a one-stop pet care provider. It will also allow us to offer new ownership opportunities for veterinarians that want to own their own practice without the risks.”
CityVet is a veterinarian-owned and veterinarian-led group of practices headquartered in Dallas, TX that has been in operation for more than 20 years. The group believes quality pet care, food, medicines, and pet supplies should be affordable for all caring and responsible pet owners, and that good choices for essential pet care and products should be clearly defined and easy to understand. CityVet is a one-stop provider and pet care partner – that is its goal, and what the group calls “Vet-led Complete Pet Care.” CityVet has locations in Dallas, and is expanding nationwide with upcoming locations in Houston, TX; Denver, CO; and Atlanta, GA. Please visit www.CityVet.com to learn more.
About FWV Fetching
FWV Fetching originated in January 2017 when Fetching Communications and PetPR.com were acquired by French West Vaughan (FWV), with Fetching founder Kristen Levine leading FWV’s new Pet & Veterinary Practice as Senior Vice President. FWV is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Hood River Distillers, Melitta, NATHAN, Bassett Furniture, Concord Hospitality, Peter Millar, Paralyzed Veterans of America, International Gemological Institute (IGI) and Moe’s Southwest Grill restaurants. FWV is a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff members and 100 offices worldwide. FWV was named North American Consumer Agency of the Year at the 2016 SABRE Awards and Midsize, Consumer and Communications Agency of the Year by Bulldog Reporter. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Pinterest or Instagram.