NEW YORK (November 5, 2013) — Paws PR (www.pawspr.com), a PR and marketing agency specializing in strategic communications and business development for the pet industry and animal welfare organizations has been selected to rebrand and nationally re-launch Sweet Pea Kitchens, beginning with logo and packaging design.
Sweet Pea Kitchens is an Oregon-based company that bakes homemade, gluten free, all natural dog treats. Founded by a mother and daughter team—Maureen and Devon Lake, Sweet Pea Kitchens was inspired by one of their three ‘labradoodles’—Keira. After their veterinarian put Keira on a strict diet, store bought treats were a no-no. Sweet Pea Kitchens was born—producing chemical and preservative free dog treats. Baked by hand and in small batches, Sweet Pea Kitchens’ ingredients are made in the USA and human grade.
“Most owners consider pets family—and they want to feed them like family,” said Patricia E. Jones, president and founder of Paws PR. “The quality ingredients that go into Sweet Pea Kitchens’ treats make them a nutritious and safe option for all dogs.”
Additionally, Paws PR will provide Sweet Pea Kitchens with strategic communications consulting as the brand expands—branching out into wholesale and developing additional products.
“It’s exciting to be working with a company that puts quality first—which is what consumers today are looking for,” said Jones.
Led by animal industry veterans, Paws PR is in a unique position to lead marketing and strategic communications services for Sweet Pea Kitchens. The agency offers an integrated approach to strategic planning, marketing, advertising, media relations and social media and develops customized campaigns for each client.
Lake and Jones met through the Women in the Pet Industry Network (WIPIN), a worldwide membership base of women in the pet industry. Both women are active members.
About Paws PR
Paws PR, a division of P Jones Communications Inc., is a full-service PR and marketing agency specializing in strategic communications and business development consulting for the pet industry and animal welfare organizations with offices in New York City and Baltimore, Maryland. Founded by former NBC News producer and Vice President of Media Relations for the ASPCA, Patricia E. Jones, Paws PR offers an integrated approach to strategic planning, marketing, advertising, media relations and social media and develops customized campaigns for clients with impressive, measureable results. www.PawsPR.com Online: Facebook.com/PawsPR, Twitter.com/PawsPR
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